Marca animada de Gobe

GO + BE. Always in motion

COVERISSUE 01COMING SOON2027
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Who we are

Organized Chaos.

Somos un estudio boutique de diseño que conecta cultura, estrategia y sistemas digitales para construir identidades a medida y lenguajes visuales con estructura, pensamiento crítico y espacio para la imperfección humana. Trabajamos desde el Antimarketing, con el tiempo y el criterio que cada proyecto necesita.

BrandingDigitalGraphic DesignWebAppsAIMentoringBetter processes.

Before Anything Else

What Gobe builds

We saw broken flows, paperwork nobody wants to deal with, learning that doesn't adapt to anyone. We use design to fix it.

Menta login screen
E1Own product

Menta

María started Gobe and a PhD in Humanities and Communication at the University of Burgos almost at the same time, without planning it that way. The two ended up crossing paths: she needed a real way to assess whether someone was actually learning in an online environment, and that research question became Menta.

Internships didn't have to be a mess of spreadsheets and stray emails.
GPT store card for Asesor Virtual en Agencia Tributaria Española
E2AI experiment

GPT de Hacienda

María, who leads Gobe, got tired of losing hours deciphering letters from the Spanish Tax Agency that nobody understands on the first read. She built a free GPT that translates that jargon into plain Spanish, and posted about it on LinkedIn.

They asked us to take it down — not the Tax Agency, Telefónica, on its behalf.
Selected Work

A different treatment for every project

No project uses exactly the same template. The kind of work we did dictates how it's presented.

Sigesa logotype

Sigesa

BrandingGraphic Design
Animated Sploro logotype

Sploro

BrandingGraphic Design
Animated Horus ML logotype

Horus ML

BrandingWebGraphic Design
Studio

Three people, not an org chart

We're an expert team that keeps direct communication with our clients. We don't just think the project through — we design it too.

Retrato de María González
Founder — Digital & UX

María González

A unicorn: she masters any design tool [vector, 3D, code] and stays involved until the end. Gobe, Menta and the GPT de Hacienda were born in her head — she thought them up, built them, and carried them through until they existed. She isn't afraid of uncertainty. Wherever there's a problem, she finds the way out.

LinkedIn ↗
Retrato de Elena González
Project Manager — USA

Elena González

The manager of managers. She organises, solves, creates, and brings order to our chaos. She has designed campaigns for major brands and taken startups all the way to international accelerators. She has her finger on the pulse of today's visual culture and leads teams in the US with that same instinct: firm when it counts, approachable always.

LinkedIn ↗
Retrato de Antígona Corral
Art & Visual Concepts

Antígona Corral

Art and conceptualisation. The one who looks twice before drawing. She led brand image for a major company, and now brings that same eye to Gobe. She finds the why behind every stroke, and the touch that makes every project one of a kind.

LinkedIn ↗
Talk

Frictionless contact

If you have an idea or a project, we're here: