María, who leads Gobe, got tired of losing hours deciphering letters from the Spanish Tax Agency that nobody understands on the first read. She built a free GPT that translates that jargon into plain Spanish, and posted about it on LinkedIn.
Within days, more than 25,000 people were already using it, and several outlets picked it up on their own, unprompted. Then came a call from Telefónica, on behalf of the Tax Agency, asking her to take it down. We adapted it without losing what mattered: it's still free, and we never tried to sell it to anyone.
→ They asked us to take it down — not the Tax Agency, Telefónica, on its behalf.